Internet marketing and advertising refer to the strategies and techniques used to promote products, services, or brands on the Internet. These practices have become essential for businesses and organizations in the digital age, as the internet provides vast opportunities to reach a global audience and target specific demographics with precision. Some key components and methods of Internet marketing and advertising include: Search Engine Optimization (SEO): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (non-paid) traffic and visibility. This involves using relevant keywords, creating high-quality content, and obtaining backlinks from other reputable websites. Pay-Per-Click (PPC) Advertising: A model in which advertisers pay a fee each time their ad is clicked. This includes platforms like Google Ads, where businesses bid on specific keywords to have their ads displayed at the top of search engine results or on other websites. So